Mary Carkin Media
Lake City, Colorado
2007-08 Fresh Tracks
An outdoor recreation guide

PDF, size: 4.5 MB
© 2008 Mary Carkin Media.  All rights reserved.
Heritage Tourism Marketing &
Communications
Examples of Recent Work

Recent Publications



Current Website Clients



An Expanded Look at an Ongoing Heritage Tourism
Marketing Effort

Project: Heritage Tourism Campaign
Client: Marketing Board, Lake City, Colorado
Time frame: 2006 to present.

  • Worked with Marketing Board (County, Town,
    Chamber of Commerce) to identify various
    heritage assets that were not previously
    marketed, including artists, writers, historic sites,
    and museums.


  • Created criteria for listings in Prospecting: A
    Guide to the Arts & History of Lake City,
    Colorado.  Solicited artists, writers, and historic
    sites for the guide.  Created keystone sections
    promoting the Arts Center and County Museum,

  • Worked with over 40 members of the community
    to write listings and take photos for each artist,
    writer, and other qualifying asset.

  • Produced guide every year since 2006.  Added
    content to official tourism marketing website,
    www.lakecity.com.  Distributed guide within Lake
    City via artists, arts center, museums, visitor
    center, retailers.

  • Used follow-up surveys of artists listed in the
    guide to help track success of the project.

  • Currently writing/photographing a tour of historic
    outbuildings in Lake City, and creating a geo-
    caching tour of sites in the Lake City National
    Historic District.


Free initial consultation

Email Mary or call for an appointment at 970-497-9041
(mountain time zone).